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Aisha Yusaf, CEO/Product Chief, Purple Paths
Dec 4, 20246 min read
Beyond Traditional Video: How AI is Reshaping Media from Production to Advertising
AI video generation has dominated headlines this past year, promising faster and more cost-effective content creation. However, the...
Henry Rivero
Nov 28, 20242 min read
RiveroConsult and Purple Paths Announce Strategic Partnership to Revolutionize Media and Advertising with AI
London, UK – 27 November 2024  – RiveroConsult, a leading consultancy in media, advertising and technology, and Purple Paths , a...

Henry Rivero
Jul 21, 20232 min read
How to select the right Video Adserver in a fast evolving Landscape
Gather sources of information If you're in the market for an ad server, you've probably only seen or know of a small handful. For those...


Henry Rivero
Jul 12, 20231 min read
Convergence is Inevitable, How You Approach It is Up to You
With advertising revenue forecasts painting a challenging environment for Traditional TV in the next couple of years and beyond, the...
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