London, UK – 27 November 2024 – RiveroConsult, a leading consultancy in media, advertising and technology, and Purple Paths, a pioneering AI concept and development company, today announced a strategic partnership to empower organizations with next-generation marketing and optimization solutions.
This powerful collaboration combines RiveroConsult's unparalleled media and advertising expertise with Purple Path's cutting-edge AI capabilities. RiveroConsult brings a deep understanding of the current media landscape, advertising & technology strategies, and best practices. Purple Paths infuses the partnership with its proficiency in crafting intelligent concepts and developing AI-powered solutions tailored to accelerate client goals such as maximize campaign effectiveness and audience engagement.
“We are thrilled to join forces with Purple Paths,” said Henry Rivero, CEO of RiveroConsult. “By integrating AI into our offerings, we can unlock a new level of creativity, innovation and competitiveness for our clients. This partnership positions us and our clients at the forefront of the evolving media and advertising landscape.”
Aisha Yusaf, CEO of Purple Paths, echoed the sentiment, stating, “Together, we can offer a comprehensive solution that bridges the gap between cutting-edge AI and real-world execution. RiveroConsult's industry knowledge combined with Purple Paths’ AI development expertise creates a powerful force for clients seeking to revolutionize their marketing and product strategies.”
The partnership will offer a range of innovative services, including:
AI-powered creative concept development: Leveraging AI to generate data-driven creative concepts that resonate with target audiences.
Personalized ad campaign optimization: Utilizing AI to personalize ad campaigns in real-time, maximizing reach and engagement.
Advanced media buying strategies: Developing AI-driven media buying strategies that optimize budget allocation and campaign performance.
Custom AI Agent development: Designing and building specialized AI agents that streamline marketing operations while significantly reducing operational costs. These solutions automate everything from content creation to campaign management, allowing teams to focus on strategic initiatives.
This groundbreaking partnership between RiveroConsult and Purple Paths signifies a significant step forward in the future of media and advertising. By harnessing the power of AI, the combined forces will empower clients to create impactful and measurable products that drive real business results.
About RiveroConsult
RiveroConsult is a leading consultancy specializing in media, advertising and technology. With a proven track record of success, the company offers a comprehensive suite of services designed to help media and advertising organisations navigate the ever-changing technology landscape and achieve their strategic goals.
About Purple Paths
Purple Paths is a pioneering AI concept and development company. They create and develop cutting-edge AI solutions for various industries, focusing on maximizing efficiency, personalization, and achieving optimal results.
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